Is Everyone and Entrepreneur ?
Not everyone has the gift to conceive or detect the Bog Ideas, but all designers have the potential to develop entrepreneurships simply by virtue of their ability to generate big and small ideas and then – and this is the truly big part – fulfill the promise by making them real. While in the past designers were hired to make other peoples ideas concrete, in this new entrepreneurship environment, designers and (design students) are thinking, conceiving and making their own products.

Why do people wish they could write, sing, dance, and draw, long after they’ve given up on these things? Does creative activity have a biological function? A talk about the relationship between working with images and the feeling that life is something worth living. Please note: There will be swear words, party tricks, and joking about balls

Metaphors: A discussion as part of a design process to benefit everything.

Yo Santosa will give the inside swirl on establishing and maintaining the Pinkberry brand. “At the end of the day, people fall in love with personalities, not businesses,” says Santosa. The key is injecting emotion into the brand, having fun and of course, making people smile.

You'll learn:
- How to play matchmaker between products and people
- How to make an audience fall in love with a brand's personality
- The best ways to capture an audience's imagination.

The art of identifying solutions that balance stakeholder needs – both internal and external – is a critical enabler to the creation of meaningful and differentiated product experiences. Ravi will briefly review a business framework for structuring the activities necessary to accomplish this goal, and an example of the compelling outcomes that can result.

The evolution of human factors toward consumer experience and of methods that elicit traditional needs and task flow design toward methods that help organizations understand how to create engaging and persuasive content. Explore the changes in the consumer ecosystem... and how marketing and usability/human factors both intersect and continue to compliment each other.

Reimagining work is essential to a fulfilled life. The paradigm for work and life balance has shifted. Rather then focusing on spacial requirements for designing a successful workspace, we examine the human requirements based on Climatology TM and a temperature reading of our current emotional, social and economic climates. From this we explore human needs such as creativity, individuality, and flexibility as it relates to the ideal future workspace.

Bob Allen | Room 207
Through the telling of stories-fictional and factual, Bob Allen, Founder and Chief Storytelling Officer of the innovative, multi-faceted studio called i.d.e.a.s., explores the native storytelling ability we all have and how we can bring it forward as a powerful tool.

In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management revolution—the rise of the designful company.

Marty Neumeier, president of Neutron and author of two influential books on brand, explains why design thinking—in its broadest sense—will become the new best practice, and how you can leverage your unique position as a brand-builder to transform the way business does business in the 21st century.