Reception sponsored by ASD

Miranda Magagnini and Peter Strugatz,  IceStone

Jennifer McDonnell, Whole Foods Market 

Moderator:  Marjorie A. Floyd, Gulf Coast Community Foundation of Venice 

Sponsored by Gulf Coast Community Foundation of Venice

9:15 AM

Tim Center, Council for Sustainable Florida

Teri A. Hansen, Gulf Coast Community Foundation

Jim Sellen, MSCW

Sponsored by Gulf Coast Community Foundation of Venice
 

Alexandra Christy, Woodcock Foundation

Teri A. Hansen, Gulf Coast Community Foundation of Venice

Kristin Majeska, Common Good Ventures

Moderator:  Larry Biddle, Planningworks

Dr. Mary Furlong, author, Turning Silver Into Gold: Profiting in the New Baby Boomer Marketplace

Session I:  Herman Miller's Journey Toward Sustainability - Scott Charon, Herman Miller

Session II:  Designing the Service Experience - Birgit Mager, University of Applied Science, Cologne, Germany

Session III:  Protecting Sustainability from the HYPE MACHINE - Jay Suhr, T-3

Session IV:  Icons of Experience: The 21st Century Souvenir - Karen Davidov, Ginger Creative Merchandise Management

Tom Wujec Presents a Visual Summary of the first 24 hours

Presentation by Homaro Cantu, Executive Chef, MOTO Restaurant, Chicago, and Founder, Cantu Designs

Fast Company Party

Sponsored by Fast Company Magazine and Woodford Reserve

Ritz Carlton Beach Club, Lido Beach

Motorcoach transportation will be provided to and from the Ritz Carlton

Fred Kent, Project for Public Spaces

Sponsored by Insignia Bank

Oliver King, Engine

Beth Viner, SmartSpace, IDEO

Sponsored by Digital Hands

Rachel Deller, BIGtwig Design and DOTT 07 Eco-Design Challenge, UK

Nils Strandberg, AmericaEconomia and LUK, Luxury + Style, South America

Chris Ramey, The Luxury Marketing Council of Florida

Session I:  Designing Creative Community Solutions: The Power of Unlikely Partners - Brock Leach, Pepsi Co.

Session II:  Building Hope
Through Innovation and Collaboration:  A Global Business Case for Sustainable Design - Johnette Isham, Johnette Isham & Associates

Session III:  Steelcase's Generational Convergence  and the  Effect on the Workplace - Genevieve Janelle, Steelcase

Session IV:  Design Research Methods for Developing Extraordinary Products and Services - Sean Hagen, BlackHagen Design

Presenter: Scott Charon, New Product Development Program Manager, Herman Miller

As Herman Miller continues its "Journey toward Sustainability," designing our products with consideration for their environmental impact remains a central corporate strategy. Our long-term emphasis on product durability, innovation, and quality demonstrates that our company has effectively designed for the environment for decades. Our focus now is on maintaining our high standards while incorporating increasingly more environmentally sustainable materials, features, and manufacturing processes into new and existing product designs.

McDonough Braungart Design Chemistry (MBDC), a product and industrial process design firm led by leading-edge environmental designers and thinkers Bill McDonough and Michael Braungart, supports the DfE team in its mission. The MBDC Cradle to Cradle Design Protocol adopted by Herman Miller goes beyond regulatory compliance to thoroughly evaluate new product designs in three key areas, material chemistry, disassembly and recyclability. Our commitment to designing for the environment extends beyond a single token product to incorporate a comprehensive, holistic approach. By looking closely at these and related issues, as well as conducting rigorous durability testing, our goal is to ensure that all new Herman Miller products will help create great working environments, while also respecting and protecting our natural environment.

Presenter: Birgit Mager, Professor of Service Design, Cologne International School of Design, Cologne University of Applied Sciences, Cologne, Germany

This session will give insight into the theoretical, methodological and practical approach of service design. It will show how design thinking and design acting have contributed to improvement and innovation in the services sector.

Using case studies from the corporate and performing arts sectors, Birgit Mager will show how design specific competencies have been systematically developed within service organizations in order to enable them to integrate the service design approach into their culture and processes. You’ll take away the beginnings of a road map for designing service experiences in your own organization.

Presenter: Jay Suhr, Senior Vice President, Creative Services and Account Planning T3 (The Think Tank)

Toyota’s Prius. Method Home Products. Wal-Mart’s push for low-energy light bulbs. An Academy Award for An Inconvenient Truth. Corporate commitments to neutralize carbon impact. All of these ideas aren’t just generating buzz; they’re being embraced and purchased.

As sustainable thinking starts taking root, what can decision-makers, designers and influencers do to make sure their initiatives have real impact and aren’t overwhelmed or minimized by marketing hype? In this session, T3’s Jay Suhr is not promising any silver bullets on developing communications programs to support sustainable initiatives. Instead, he will offer a practical framework to help decision-makers provide the filters, counsel, strategies and creative thinking to help develop smart and transparent connections between companies and individuals on this critical issue.

Presenter: Karen Davidov, Founder, Ginger Creative Merchandise Management

Souvenir means literally to remember: “I came”, “I saw”, “I felt something”. I may even “wish you were here.” From college pennants to key chains to mugs to the ultimate anti-remembrance (“all I got was this lousy t-shirt”), souvenirs have always commemorated a time and place. But how has the concept of souvenir and the impulse to buy one evolved? How have souvenirs been co-opted by non-traditional players, such as retailers and consumer brands like Old Navy, Marc Jacobs, and Coca-Cola? And how has this changed the audience for souvenirs, and the notion of what a souvenir is? Has the souvenir store, built around an experience, become not only a distillation, but a destination (Museum of Modern Art Store, the Disney Store)? And in our search for authentic artifacts that express where we’ve gone, and what we’ve loved, how can today’s souvenirs become objects that both evoke and inspire?

Drawing on case studies from the worlds of entertainment, fashion, art and design, this session will examine how to capture the essence of experience and create a visual and tactile iconography that expresses it.

Panelists: Bob Frick, Senior Writer, Kiplinger's Personal Finance; Diane Belk, Steven Roskamp, Roskamp Patterson Management Company; Kathleen Moore, University of South Florida

Retirement today looks nothing like it did a generation ago. Sure, golf, tennis, and many other traditional pursuits still appeal. But today’s retirees – particularly those who are entrepreneurial, well educated, and well traveled – are looking to stay in the game by applying their talents to change and improve the world. Social entrepreneurship, voluntourism, lifelong learning, and civic engagement are all becoming part of today’s Third Act. Join this exciting panel for a discussion of trends in retirement at the national and local level.

Presenter: Charlotte Baker, CEO, Digital Hands

You need tech support for your malfunctioning computer, have to make a change to your airline ticket, or need assistance with a new electronic device. What you want is so simple: to speak to a knowledgeable human being who can answer your question quickly and with courtesy. Then why do so many companies today – despite customers fleeing them in droves because of horrible service - still fail to give customers the simple satisfaction of timely responses to their simple questions?

It’s time we get back to basics and understand what customers really want – to have their problems solved, pronto. Charlotte Baker and her team have turned the technology support model on its head by doing exactly that. In this exciting and fun session, Charlotte will teach you how to reconnect with your customers by understanding what they truly want, infusing customer centricity throughout your organization, and watching your profitability grow.

Presenter: Tim Rumage, Ringling College of Art and Design

Tim will discuss Consumption Tracking (as part of a recent assignment, two students tracked their consumption for two weeks and then presented the results; full of insight and humor and ways to rethink actions). This workshop will also include interactive games: "Habits, Assumptions, Paradigms and Perceptions."

Game One: Linking the “Disconnected” – A fundamental concept of sustainability and ecology is that everything is connected to everything else. Using a series of photographs, participants will engage in finding the links between disparate objects and entities (This is a quick, table-sized game used as a warm up to Game Two).

Game Two: Connections, Synergies and Systems or, “the parallels between droughts and your refrigerator and air conditioner.” This is a large-scale audience participation game in which participants end up being sustainable, low carbon, eco-smart and able to distinguish between human magnified events and those of Mother Nature.

Closing: The parable of 33 things.

Presenter: Brock Leach

From food and beverage company collaborations with health activists to developer funding of affordable housing projects, Brock Leach, retired Chief Innovation Officer of PepsiCo, seminary student, and current chairman of the board of Habitat for Humanity Sarasota, talks about ways of designing bolder and more effective solutions to social and community problems by building novel, even unlikely, alliances. Brock will talk about everything from how we can improve the health of our kids to how we can provide sustainable affordable housing for low income working families by bringing new resources and new energy to bear. Whether you’re designing a new community or looking for a new way to solve a chronic problem, you can find help in unexpected places.

Presenter: Johnette Isham, Principal, Johnette Isham & Associates, Inc. and Building Hope Project Director, The Wellness Community

Described by Phil Kotler and Bob Stevens in their book Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health Care Organization as “a remarkable health care service product concept,” The Wellness Community, through innovative partnerships with their integrated design team, Ringling College and Florida State University’s College of Medicine, is co-creating an optimal healing environment for positive ecological, psychosocial and community benefit. This LEED-certified facility for people affected by cancer aligns art, nature and design with wellness factors. Johnette will share the tools of evidence-based design, co-creation and Appreciative Inquiry that underlie this initiative that will serve thousands more people free-of-charge and be the model for 26 other Wellness Communities worldwide.

Presenter: Sean Hagen – BlackHagen Design

The discipline of strategic design research has come a long way in the past decade. Given the spectacular success of products and services developed using strategic design research methods, why would organizations consider new products and services without them? Sean will discuss BlackHagen’s methodology and lead a discussion on how to building a better bridge between collecting great design research data and translating that information to product and service development. Bring your own products and service models – actual or on the drawing board - for the purpose of discussion with the group.