Wednesday, October 11th
Session I
Designing for the Whole Person
Presenters: Tim Wallack and Tucker Fort, Smart Design, New York
2:00 – 4:00 PM
Plaza III Ballroom
Are there products and services that can instantly excite and attract consumers? If so, what are they? And how do design teams go about creating them? Can the positive experiences people are having now impact products and services in distant categories? How does the past figure in? Do the toys we played with and coveted as children influence our current tastes and desires?
As products and services are expected to connect with peoples’ hearts as well as their minds and bodies, it’s becoming clear that if we focus only on a ‘User’ as someone who performs a series of tasks, our understanding of people and ultimately our designs will be incomplete.
Tim Wallack, Director of Design Research & Planning and Tucker Fort, Senior Designer, both of Smart Design, a strategic design consultancy, will lead an interactive workshop to share tools and techniques for understanding and designing for the ‘Whole Person.’ The group will discuss some examples of design cues that have successfully drawn connection to people’s current and past experiences. The workshop will also explore methods for communicating insights that focus and inspire designers.
Through brainstorming, participants will explore the positive effects of understanding ‘Whole People’ in their many dimensions.
Session II
The Business Case for Integrating Fine Art and Design
Presenters: Hope McCampbell, Churchill Development Group; Deborah Golding, The Kessler Collection; Rick Krent, City of Orlando Architect; Rose Marie Prins, PhD., BOBOSART
Facilitator: Michael Lehman, BOBOSART
Presenters Bios - Click Here
“Making money is art, and working is art, and good business is the best art.” -- Andy Warhol
2:00 – 4:00 PM
St. Armands Salon II
Engage in a conversation that explores the business case for integrating architectural design, interior design, and fine art of all mediums. Fine art has an intrinsic value that can be leveraged to achieve business goals. Properly managed, it is an investment in employees and clients and community that will yield a return.
In a format of short presentations and facilitated discussion, discover and create ideas and methods that will add value to your projects.
Session III
Designing Services: Beyond the Basics
Presenter: Ryan Armbruster, Director, Operations and Design, The Mayo Clinic’s SPARC Innovation Program
2:00 – 4:00 PM
Plaza IV Ballroom
This session, created for anyone involved in creating, designing, or re-designing services in any industry, will provide participants with an opportunity to discuss and explore, at a finer level of detail, the application of design in service industries. The format will be highly interactive and conversational. Specific topics to be discussed include:
• Designing new relationships with customers
• Prototyping as an essential research tool in services
• Measuring value creation in services, aside from sales
• Speed to market of services vs. products
• Business collaborations for service design
About the Presenter
Ryan Armbruster is Director, Operations and Design, for Mayo Clinic’s SPARC Innovation Program. SPARC is a program designed to deliver research and development capabilities for healthcare delivery at Mayo Clinic. These capabilities include a unique methodology, resources and laboratory for health services innovation. In addition, Ryan also spends his time identifying and establishing collaborative relationships with internal and external organizations and championing for the overall value of service design.
Prior to joining Mayo Clinic, Ryan worked in management consulting with Deloitte Consulting and was involved in developing and launching a startup company, Merdian Golf. He holds a Masters in Healthcare Administration with an emphasis in New Product Design and Business Development from the Carlson School of Management at the University of Minnesota.
Session IV
What’s Wrong with this Picture? Testing Your Cultural IQ
Presenter: Carolyn Bloomer, Ph.D., The Ringling School of Art & Design
2:00 – 3:30 PM
Belle Haven Room
In our age of globalization and international marketing, it’s easy to forget that audiences and consumers are always local. Practices that are normal and acceptable in one culture may be considered ridiculous, revolting, or downright dangerous in another culture. Cultural faux pas can prove both costly and embarrassing to those who actually make them.
In this workshop, participants will examine the designs of actual images and advertisements, which, although frequently amusing, had serious consequences for the companies that sponsored them. In addition, participants will learn how to practice the three cardinal principles of crossing cultures without crossing wires: how to be aware, how to get the facts, and how to test your work.
About the Presenter
Dr. Carolyn Bloomer is a cultural anthropologist, faculty member of The Ringling School of Art & Design, and author of Principles of Visual Perception. She frequently speaks and writes on issues of intercultural graphic and information design.
Session V
Title/Description Forthcoming
Presenter: Clive Roux, Design Research and New Business Development Senior Director, Philips Design USA
2:00 – 4:00 PM
Mira Mar Room
About the Presenter
Clive Roux is the Design Research and New Business Development Senior Director for Philips Design in the USA. In this position he is responsible for Philips Design's design research activities in North America, which currently focus on work/life balance, the future of shopping, the future of communication and caring in the home.
He also works together with a number of Fortune 500 companies on innovation and future strategy development. Clive has personally designed more than 70 products across a variety of product categories from which many won international design awards. As Global Design Director for Philips Audio, a position he held from 1994 until 2000, he led a large team that successfully designed over 300 products. This was crucial in helping re-ignite Philips' share of the global audio market share during that period.
He has experience designing for local as well as global markets. Clive's thorough understanding of European, Asian, African and American culture stems from having lived and worked in South Africa, Great Britain, the Netherlands, Hong Kong and the US, his current place of residence.
Clive participated in setting up and guiding an ongoing program with Philadelphia University on design research. The intention is to develop a much better understanding of the US market and consumer. He also monitors and assesses the projects.
He was born in Johannesburg, South Africa and studied Industrial Design, qualified with a Bachelors Degree in Industrial Design at the University of Johannesburg.
Session VI
Designing Meaningful Innovation
Presenters: Elaine Dundon and Alex Pattakos, Ph.D.
2:00 – 4:00 PM
St. Armands Salon I
Innovation is a hot topic! It has come a long way since its days as a surrogate for creativity and creative thinking. More and more organizations are identifying "innovation" as a strategic priority, both in terms of building a culture that supports it and in terms of tangible products and services that result from it. However, designing and building innovation systems, processes, products, and policies, in and of themselves, are not enough. In order for innovation to make a real difference--for customers, clients, citizens, patients, and employees--it must be meaningful. For innovation to truly matter to the community of stakeholders involved, it must be designed in a meaningful way, with meaningful objectives, based on meaningful values. This is the only way that innovation agendas will be sustainable over the long haul, and is the only way to make sure that the current "hot topic" of innovation doesn't become another business fad or "flavor of the month."
In our work, we focus on designing meaningful innovation®, which is the integration of three important elements: innovation, design thinking, and meaning. This is a new paradigm in the discipline of Innovation Management and is critically important as the worlds of design and business converge. We invite you to come and listen to our experiences, as well as share your own perspective on how these three elements are impacting your world.
About the Presenters
Elaine Dundon has always blazed her own trail. Coming from a family that had a long tradition of working in the health care field, Elaine decided at an early age that she was more inclined to work in the world of business. Beginning in the banking and accounting industry, she soon found that her real passion was for marketing and business planning. She began her marketing career with an M.B.A. from the University of Toronto in Canada and then gained valuable corporate experience in the areas of brand management and marketing leadership over the next 13 years with Procter & Gamble and Kraft Foods.
Because Elaine wanted to dedicate her energy to linking business strategy, marketing, creative thinking, and organizational design, she founded her own agency, The Innovation Group, to create a niche in the emerging field of Innovation Management. Over the next twelve years, Elaine established herself as a thought leader in designing and managing innovation. Her approach to Innovation Management is recognized internationally for being firmly grounded in theory and practice. Among other things, Elaine co-designed and co-taught the first of its kind, integrated course on Innovation Management for the business program at the University of Toronto. She is also the author of the international best-selling book, The Seeds of Innovation, which was named by The Globe and Mail as "a top 10 business read" and has appeared on numerous top ten best-selling lists since its initial release. The Seeds of Innovation has just been translated to meet the growing demand in the Chinese and Russian markets. An updated/revised edition will be published in 2007. Elaine is also co-authoring (with Alex Pattakos) a new book, Designing Meaningful Innovation, which will be published in 2007.
Elaine is actively involved in "Santa Fe Design Week," an innovative program in the City of Santa Fe, New Mexico, USA where she lives. (Significantly, UNESCO designated the City of Santa Fe a member of its "Global Creative Cities Network" because of its design culture. It was the first city in North America to receive such a designation.) Elaine's mission, in short, is to bring design to business and business to design.
Alex Pattakos, Ph.D., affectionately nicknamed "Dr. Meaning," is widely respected as a pioneer in transformational thinking. In addition being a principal of The Innovation Group, he is the founder of the Center for Meaning, both based in Santa Fe, New Mexico, a very special (and spiritual) place that he calls home. Alex is passionate about helping people realize their highest potential and find deeper, authentic meaning in their work and everyday lives. He is the author of the best-selling book, Prisoners of Our Thoughts, which is based on the wisdom of his mentor, the world-renown psychiatrist, Dr. Viktor Frankl (author of the classic best-seller, Man's Search for Meaning), and includes a Foreword/Introduction by Dr. Stephen Covey (author of The 7 Habits of Highly Effective People). Prisoners of Our Thoughts is already available in nine languages and will soon be featured in a full-length documentary film being produced for the Public Broadcasting Service (PBS) in the USA.
Dr. Pattakos understands the challenges facing people in today’s uncertain times. Through his work with Fortune 500 corporations, public and nonprofit organizations, and university teaching, Alex has helped people at all levels build their capacities for organizational and personal transformation, as well as design meaningful innovation experiences. In addition to public speaking and working with clients around the world, Alex co-designed and co-taught (with Elaine Dundon) the first of its kind course on Innovation Management at the University of Toronto. He and Elaine are also co-authoring the revised/updated edition of The Seeds of Innovation and a new book, Designing Meaningful Innovation, both scheduled for release in 2007. As "Dr. Meaning," Alex is committed to ensuring that organizations in all industries and sectors focus on designing innovation systems, processes, products, and policies that make a positive difference and are truly "meaningful."
Session VII
Cultivating Whole Community "ReNew-Ability"
Presenters: Judy LaMee, Dr. Jason Venetoulis, Nan Summers, Mark David Jones
2:00 – 5:00 PM
Main Ballroom
"In the community sustainability process, everyone is a designer. It brings the community to a gradually increased understanding of the flows of energy, materials and money that maintain a place. It can work only with the active involvement of a broad range of stakeholders, from school children to businesspeople to artists." Ecological Design, Sim Van Der Ryn and Stuart Cowan
How does an entire county engage citizens of all ages to increase sustainable behaviors on a scale that measurably reduces its collective ecological impact? Join Sarasota County and its national expert partners in environmental analysis, change and innovation for a hands-on intergenerational sustainable design workshop. Participants will gain insight about their current environmental and energy impact, learn a replicable process for change by design, choose from a broad menu of sustainable actions, and take away personal commitments to be tracked and shared for the benefit of the total community.
Judy LaMee, Environmental Services Communications Manager, will host participants for a video tour highlighting acclaimed stops on Sarasota County's roadmap to sustainability. Judy has extensive experience in media and community relations, employee communications, project planning and special events.
Dr. Jason Venetoulis, Environmental Policy Fellow, Center for Sustainable Economy, will provide an overview of major trends in sustainability projects and indicators being used throughout North America. From footprinting to carbon accounting, cities and counties are blazing the trail toward the triple goals of a healthy economy, society, and environment. Jason's expertise spans environmental policy, economics, footprint analysis, renewable (solar) energy, and research design.
Nan Summers, Chief Design Strategist, and Mark David Jones, President of ReNew-Ability Partners, will lead participants through a four-step change design process focused on individual and organizational sustainable actions. Nan and Mark each have more than twenty years experience with the Walt Disney Company in leadership roles: Nan's in Imagineering, community design and product launches and Mark's in operations, organizational redesign and training.
Nina Powers, Sustainable Sarasota Education Specialist, will introduce the ENERGY STAR Change a Light, Change the World annual campaign, as workshop participants combine and transform their change commitments into artistic light sculptures. Nina represents Sarasota County in the US Department of Energy partnership, overseeing energy efficiency and renewable energy initiatives and has expertise in the fields of horticulture and least toxic pest control.
Ringling School students from the Business of Art and Design, Interior and Environmental Design classes will be facilitating portions of the workshop. The Environmental design students are taught by Tim Rumage, Environmental Design Department Head, and Dr. Alan Wittbecker, Principal at SynGeo ArchiGraph. Norman Hervieux leads the Interior Design Department and Nan Summers teaches the Business of Art and Design class.
Session VIII
The Art of City Making - Leveraging Authentic Assets
Presenter: Charles Landry
2:15– 5:00 PM
Sarasota Herald Tribune Community Room
1741 Main Street, Sarasota
Join Charles Landry for an interactive round table on the myriad aspects of community development. Charles has worked with communities around the world on how to leverage their authentic assets into community changing strategies and tactics. This session will focus on Tampa Bay and how we can make a difference in our community.
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